The Real Ms.Fit

ABOUT

I am a hands-on strategic creative professional with design, website and video background. I enjoy doing meaningful work and solving real-world problems. Bringing ideas to life is what I do and I seek data to make decisions. Consumers are always front and center across the work that I do, and I like to uncover and address their pain points through creative solutions.

Image: ‘Fithry - The turban lady’ illustrated by Tiffany Yao.

Image: ‘Fithry - The turban lady’ illustrated by Tiffany Yao.

Hello! My name is
Fithry.
I am a creative art director.

I am a hands-on strategic creative professional with a design, website and video production background. I thrive on strategic and purposeful work, tackling challenges, and bringing ideas to life. I seek data and ROI to make better-informed decisions and always place consumers at the forefront of my creative endeavors.

Throughout my career, I’ve worked with digital agencies, corporate organisations, and startups, across the APAC region, creating content assets for branding, events, marketing promotions and digital campaigns.

I’m proficient in Adobe Creative Suite, Figma, and Final Cut Pro, and I do vector illustrations in my free time.

To get in touch, you may email or connect with me on LinkedIn.

 

Professional Skills

Creative Strategy
Art Direction
Graphic / UX Design

Generative AI
Video editing
Brand Storytelling
Illustration

TECHNICAL SKILLS

Adobe Creative Cloud
Final Cut Pro
Figma

Brands I have worked with