The Real Ms.Fit

ABOUT

I am a hands-on strategic creative professional with design, website and video background. I enjoy doing meaningful work and solving real-world problems. Bringing ideas to life is what I do and I seek data to make decisions. Consumers are always front and center across the work that I do, and I like to uncover and address their pain points through creative solutions.

Image: ‘Fithry - The turban lady’ illustrated by Tiffany Yao.

Image: ‘Fithry - The turban lady’ illustrated by Tiffany Yao.

Hello! My name is
Fithry.
I am a creative art director.

I am a hands-on, strategic, creative professional with a diverse design, website development, and video production background. I thrive on meaningful work, tackling challenges, and bringing ideas to life. I seek data to make better-informed decisions and always place consumers at the forefront of my creative endeavors.

Throughout my career, I’ve worked with digital agencies, corporate giants, and startups, developing digital creatives and design strategies that elevate brands across owned and paid channels. Some of my work includes brand identity, social media content, videos, and campaign landing pages.

I’m proficient in Adobe Creative Suite, Figma, and Final Cut Pro, and I have a passion for 2D vector illustrations, which I indulge in during my free time.

To get in touch, you may email or connect with me on LinkedIn.

 

Professional Skills

Creative Strategy
Art Direction
Graphic Design
UX/UI Design
Brand Storytelling
Illustration
Video Production

TECHNICAL SKILLS

Adobe Creative Cloud
Final Cut Pro
Figma

Brands I have worked with